Wealthy “involved retirees and pre-retirees” turn to Kiplinger’s Retirement Report for in-depth guidance about the issue that means the most to them—living the retirement of their dreams.
They are goal-oriented.
94% want to ‘live better’ during retirement, and 95% are seeking financial advice that will help them do that.
They are active planners.
93% own mutual funds and 89% own a retirement account.
They value actionable solutions.
85% made a securities transaction and 53% invested in a new mutual fund or ETF during the past year.
Retirement is a full-time adventure.
89,000 Total Subscribers
- 61%: Average Renewal Rate
- 85% / 15%: Male / Female
- 32%: Ages 45 to 64
- 66: Average age
- $157,065: Average household income
- $2.6 million: Average household net worth
- $1.7 million: Average investment portfolio
- 80%: Married
- 89%: Graduated College+
- 63%: Retired
- 28%: Employed
Subscribers spend nearly 1 hour reading each issue.
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*Source: 2014 KRR Subscriber Study
9 out of 10 subscribers
Value health insurance and Medicare stories.
85% of subscribers
Made a securities transaction during the past year.
55% of subscribers
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