The Serious Investor

Affluent “serious investors” seek out Kiplinger’s Personal Finance for actionable, expert advice on retirement, investments, and wise money management.

They are involved.
91% consider themselves active managers of their personal finances.

They value Kiplinger content.
95% pay for their subscription 87% read every issue.

They trust the content.
94% take action as a result of Kiplinger content.

Engagement is everything.

Topline numbers*
1,666,000 Total adult readership

  • $266,746: Average household income
  • $1,944,329: Average household net worth
  • 71% / 29%: Male/Female
  • 63%: Ages 35 to 64
  • 47%: Ages 25 to 54
  • 87%: Married
  • 89%: Graduated College+

Subscribers spend more than an hour (73 minutes) reading each issue on average.
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*Sources: IPSOS Spring 2016 and KPF subscriber study.