The Serious Investor

Affluent “serious investors” seek out Kiplinger’s Personal Finance for actionable, expert advice on retirement, investments, and wise money management.

They are involved.
91% consider themselves active managers of their personal finances.

They value Kiplinger content.
95% pay for their subscription and 87% read every issue.

They trust the content.
94% take action as a result of Kiplinger content.

Engagement is everything.

Topline numbers*
1,831,000 Affluent adults

  • $296,362: Average household income
  • $2,238,648: Average household net worth
  • #2 vs. comp magazines: HH net worth $2,000,000+
  • 69% / 31%: Male/Female
  • 54%: Adults 55+
  • 97%: Own home
  • 89%: Grad College+
  • 67%: Professional/Managerial
  • 31%: Top Management

Subscribers spend more than an hour (73 minutes) reading each issue on average.
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*Sources: IPSOS Fall 2017 and KPF subscriber study.