Affluent “serious investors” seek out Kiplinger’s Personal Finance for actionable, expert advice on retirement, investments, and wise money management.
They are involved.
91% consider themselves active managers of their personal finances.
They value Kiplinger content.
95% pay for their subscription and 87% read every issue.
They trust the content.
94% take action as a result of Kiplinger content.
Engagement is everything.
1,831,000 Affluent adults
- $296,362: Average household income
- $2,238,648: Average household net worth
- #2 vs. comp magazines: HH net worth $2,000,000+
- 69% / 31%: Male/Female
- 54%: Adults 55+
- 97%: Own home
- 89%: Grad College+
- 67%: Professional/Managerial
- 31%: Top Management
Subscribers spend more than an hour (73 minutes) reading each issue on average.
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*Sources: IPSOS Fall 2017 and KPF subscriber study.