Affluent “serious investors” seek out Kiplinger’s Personal Finance for actionable, expert advice on retirement, investments, and wise money management.
They are involved.
91% consider themselves active managers of their personal finances.
They value Kiplinger content.
95% pay for their subscription 87% read every issue.
They trust the content.
94% take action as a result of Kiplinger content.
Engagement is everything.
1,666,000 Total adult readership
- $266,746: Average household income
- $1,944,329: Average household net worth
- 71% / 29%: Male/Female
- 63%: Ages 35 to 64
- 47%: Ages 25 to 54
- 87%: Married
- 89%: Graduated College+
Subscribers spend more than an hour (73 minutes) reading each issue on average.
DOWNLOAD MORE DATA
*Sources: IPSOS Spring 2016 and KPF subscriber study.