The Serious Investor

Affluent “serious investors” seek out Kiplinger’s Personal Finance for actionable, expert advice on retirement, investments, and wise money management.

They are involved.
91% consider themselves active managers of their personal finances.

They value Kiplinger content.
95% pay for their subscription 87% read every issue.

They trust the content.
94% take action as a result of Kiplinger content.

Engagement is everything.

Topline numbers*
1,831,000 Affluent adults

  • $248,694: Average household income
  • $1,625,725: Average household liquid assets
  • #1 vs. all magazines: Liquid assets $500,000
  • 69% / 31%: Male/Female
  • 55%: Adults 55+
  • 95%: Own home
  • 88%: Grad College+
  • 66%: Professional/Managerial
  • 27%: Top Management

Subscribers spend more than an hour (73 minutes) reading each issue on average.
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*Sources: IPSOS Spring 2016 and KPF subscriber study.