The Serious Investor

Affluent “serious investors” seek out Kiplinger’s Personal Finance for actionable, expert advice on retirement, investments, and wise money management.

They are involved.
91% consider themselves active managers of their personal finances.

They value Kiplinger content.
95% pay for their subscription and 87% read every issue.

They trust the content.
94% take action as a result of Kiplinger content.

Engagement is everything.

Topline numbers*
1,200,000 Total Audience

  • 600,000: Rate Base
  • $128,000: Median Household Income
  • 55% / 45%: Male/Female
  • 56: Average Age
  • 63%: Married
  • 88%: College Educated
  • 83%: Urban/Suburban
  • 70%: Buy Premium Brands

Subscribers spend more than an hour (73 minutes) reading each issue on average.

*Sources: 2018 Subscriber Profile, Alliant Data Solutions; 2017 Subscriber Survey, SkyBridge Research.