Affluent “serious investors” seek out Kiplinger’s Personal Finance for actionable, expert advice on retirement, investments, and wise money management.
They are involved.
91% consider themselves active managers of their personal finances.
They value Kiplinger content.
95% pay for their subscription and 87% read every issue.
They trust the content.
94% take action as a result of Kiplinger content.
Engagement is everything.
1,200,000 Total Audience
- 600,000: Rate Base
- $128,000: Median Household Income
- 55% / 45%: Male/Female
- 56: Average Age
- 63%: Married
- 88%: College Educated
- 83%: Urban/Suburban
- 70%: Buy Premium Brands
Subscribers spend more than an hour (73 minutes) reading each issue on average.
*Sources: 2018 Subscriber Profile, Alliant Data Solutions; 2017 Subscriber Survey, SkyBridge Research.