More than four million “focused seekers” come to Kiplinger.com each month to find trusted, expert advice dedicated to personal finance issues.
Stories they engage with the most? Retirement planning, investing, taxes and spending money wisely. They know they’ll find them on Kiplinger.com.
Personal finance is all we do.
TOP CONTENT AREAS
Investing • Retirement • Taxes • Banking & Saving • Insurance • Business
NEW: Wealth Creation • Cars • Spending • Colleges • Credit • Real Estate and More
Topline numbers*
+25 million Monthly Page Views
- +3.5 million: Monthly Unique Visitors
- 7: Page Views per Visit
- 6: Minutes Spent per Visit
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- 170 K: Social Media Followers
- 53% / 47%: Male / Female
- 53: Average Age
- $90 K: Average Household Income
- 23%: Portfolio $250,000+
- 76%: Any Securities Owned
*Sources: @Plan 2017, Comscore
| #1 of Top Financial Websites | |||
| Own Brokerage Account | % | Portfolio $100,000 + | % |
| Kiplinger.com | 90.9 | Kiplinger.com | 33.2 |
| Businessweek | 89.3 | Businessweek | 31.4 |
| MarketWatch | 87.9 | Bloomberg Digital | 30.0 |
| TheStreet | 87.7 | TheStreet | 29.6 |
| Forbes.com | 87.2 | CNBC.com | 27.9 |
| Bloomberg Digital | 87.1 | WSJ Online | 26.6 |
| CNBC.com | 87.0 | MarketWatch | 26.4 |
| WSJ Online | 86.5 | CNNMoney | 26.3 |
| CNNMoney | 85.9 | Barron’s | 25.8 |
| Barron’s | 82.4 | Forbes.com | 25.0 |
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