The Focused Seeker

More than four million “focused seekers” come to Kiplinger.com each month to find trusted, expert advice dedicated to personal finance issues.

Stories they engage with the most? Retirement planning, investing, taxes and spending money wisely. They know they’ll find them on Kiplinger.com.

Personal finance is all we do.

TOP CONTENT AREAS

Investing • Retirement • Taxes • Banking & Saving • Insurance • Business
NEW: Wealth Creation • Cars • Spending • Colleges • Credit • Real Estate and More

Topline numbers*
+30 million Monthly Page Views

  • +4 million: Monthly Unique Visitors
  • 7: Page Views per Visit
  • 6: Minutes Spent per Visit
    • 120 K: Social Media Followers
    • 55% / 45%: Male / Female
    • 47: Average Age
  • $93 K: Average Household Income
  • 64%: Graduated College

Compared to typical Internet users …
Kiplinger.com readers are almost 3 times more likely to seek financial advice, And more than twice as likely to give financial advice.

*Sources: Compilation of top scores from comScore, Omniture and Nielsen/Net Ratings.

#1 of Top Financial Websites
Own Brokerage Account % Portfolio $100,000 + %
Kiplinger.com 90.9 Kiplinger.com 33.2
Businessweek 89.3 Businessweek 31.4
MarketWatch 87.9 Bloomberg Digital 30.0
TheStreet 87.7 TheStreet 29.6
Forbes.com 87.2 CNBC.com 27.9
Bloomberg Digital 87.1 WSJ Online 26.6
CNBC.com 87.0 MarketWatch 26.4
WSJ Online 86.5 CNNMoney 26.3
CNNMoney 85.9 Barron’s 25.8
Barron’s 82.4 Forbes.com 25.0

Ad Opportunities

Kiplinger.com accepts display advertising — both direct and programmatic (PMP and open market). Contact a digital ad representative today to learn more.

Mobile:

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